Creative Lead (Brand & Digital)

About the role

As a Creative Lead at forpeople, you’ll play a central role in shaping and delivering the creative work that defines our clients’ brands and experiences.

Working closely with Associate Directors and multidisciplinary teams across design, strategy and experience, you’ll guide projects from early exploration through to creative outcomes. That might mean building a brand world, developing identity systems, prototyping digital experiences, or defining how ideas move and behave.

We’re looking for an experienced designer who is comfortable leading work that spans brand, digital, motion and campaigns, contributing hands-on, and helping teams push creative thinking further.

Who we'd like to find

Since 2004, we’ve grown from only four to over a hundred by finding the right people – people that don’t only slot right in to our studio culture, but bring something incredible to it.

This role calls for someone who brings:

Ideas-driven leadership – As a studio we work across visual, verbal, spatial and digital consumer experiences – but the big idea is always the most critical element of what we do. We’re looking out for conceptual thinkers who can generate, articulate, and drive bold ideas into reality with clarity and flair.

Aesthetic pioneering – A strong creative eye, with a clear point of view on craft and form. A confident navigator of visual, sonic and sensory expression, with a drive to create work that feels distinctive, contemporary and culturally relevant.

Digital & motion fluency – A native understanding of digital experiences, with experience across UI/UX, responsive and reactive motion, 3D and emerging tools. Confident in the creative use of AI, including prompting, rapid exploration and integrating generative workflows into the design process. An awareness of how design systems adapt across platforms, interfaces and environments.

Holistic system thinking – Solid experience in building identity systems that are cohesive, flexible and enduring. The ability to think beyond individual outputs, shaping brands as connected ecosystems across touchpoints.

Team mentorship – Active in mentoring and developing more junior designers and creatives across the studio, and contributing to a positive, ambitious culture.

Specifically, you’ll be:

• Leading the creative development of projects across brand, graphic and digital design

• Shaping ideas into tangible outcomes –from identity systems to digital products and motion-led experiences

• Collaborating with strategists, writers and designers to translate ideas into creative outcomes

• Defining how brands behave across platforms, touchpoints and environments

• Presenting work internally and to clients with clarity, confidence and conviction

• Helping guide teams to maintain high standards of creative craft and detail

• Leading internal and client-facing workshops and creative presentations

• Mentoring and supporting junior designers and strategists

• Helping teams respond effectively to client feedback and evolving project needs

• Supporting new business initiatives and pitch development where needed

What we offer

People mean the world to us. That includes looking after our own, with things like:

• Global clients and world-class work

• A competitive salary

• A strong bonus and benefits package, reflecting both company and personal performance

• Training, support and personal career development

• A generous company pension

• A unique, inspiring working environment filled with incredible, like minded people

• Hybrid working, with a minimum of three days a week in our London studio