Creative Lead (Brand & Digital)

About the role

As a Creative Lead at forpeople, you’ll play a central role in shaping and delivering the exceptional work that define our clients’ brands and experiences.

Working closely with Associate Directors, Creative Directors and multidisciplinary teams across design, strategy and experience, you’ll guide the day-to-day creative delivery of projects from early exploration through to ambitious creative outcomes. That might mean building a brand world, developing identity systems, prototyping digital experiences, or defining how ideas move and behave.

We’re looking for an experienced designer who is comfortable leading work that spans brand, digital, motion and campaigns while remaining hands-on. Someone who combines strong conceptual thinking with outstanding design craft, enjoys helping others grow and consistently raises the quality of both the work and the designers around them.

What your day might look like:

• Leading the creative development of projects across brand, graphic and digital design

• Shaping ideas into tangible outcomes – from identity systems to digital products and motion-led experiences

• Exploring ideas through sketching, prototyping, AI and emerging creative tools

• Collaborating with strategists, writers and designers to translate ideas into creative outcomes

• Defining how brands behave across platforms, touchpoints and environments

• Presenting work internally and to clients with clarity, confidence and conviction

• Helping guide teams to maintain high standards of creative craft and detail

• Leading internal and client-facing workshops and creative presentations

• Mentoring and supporting junior designers and strategists

• Helping teams respond effectively to client feedback and evolving project needs

• Supporting new business initiatives and pitch development where needed

Who we'd like to find

Since 2004, we’ve grown from only four to over a hundred by finding the right people – people that don’t only slot right into our studio culture, but bring something incredible to it.

This role calls for someone who brings:

ISince 2004, we’ve grown from only four to over a hundred by finding the right people – people that don’t only slot right into our studio culture, but bring something incredible to it.

This role calls for someone who brings:

Ideas-driven leadership – As a studio we work across visual, verbal, 3Dimensional and digital consumer experiences – but the big idea is always the most important part of what we do. You're a strong conceptual thinker who leads teams to generate, articulate and drive bold creative ideas with clarity and flair.

Visual Pioneering – A strong creative eye, with a clear point of view on craft and form. A confident navigator of visual, sonic and sensory expression, with a drive to create work that feels distinctive, contemporary and culturally relevant.

Digital & motion fluency – A native understanding of digital experiences, with experience across UI/UX, responsive and reactive motion, 3D and emerging tools. Confident in the creative use of cutting edge AI, including prompting, rapid exploration and integrating generative workflows into the design process. An awareness of how design systems adapt across platforms, interfaces and environments.

Holistic system thinking – Solid experience in building identity systems that are cohesive, flexible and enduring. The ability to think beyond individual outputs, shaping brands as connected ecosystems across touchpoints.

Team mentorship – Active in mentoring and developing more junior designers and creatives across the studio, and contributing to a positive, ambitious culture.

Specifically, you'll have:

• A portfolio demonstrating exceptional creative judgement, conceptual thinking and design craft across a range of brand, graphic and digital projects

• Experience leading multidisciplinary creative teams and successfully delivering complex projects from concept through to implementation

• Experience developing creative teams through line management, mentorship and project guidance

• Confidence leading presentations and facilitating creative conversations with clients and multidisciplinary teams

• Strong workshop facilitation skills, bringing together clients and multidisciplinary teams to solve problems, align thinking and move projects forward

• The confidence to make creative decisions, balance multiple viewpoints and maintain clarity as projects evolve

• Experience contributing to proposals, pitches or new business opportunities

• Curiosity for emerging tools and technologies, alongside the ability to embed new ways of working within a team

• Strong organisational skills, with the ability to balance multiple projects, priorities and people.

• Excellent communication, presentation and leadership skills.

• The right to work in the UK

What we offer

People mean the world to us. That includes looking after our own, with things like:

• Global clients and world-class work

• A competitive salary

• A strong bonus and benefits package, reflecting both company and personal performance

• Training, support and personal career development

• A generous company pension

• A unique, inspiring working environment filled with incredible, like minded people

• Hybrid working, with a minimum of three days a week in our London studio